5 Ways To Improve Your Social Media Strategy


Do you have a social media strategy? Many business owners do not have a social media strategy. If you don’t, your competitor can get ahead of you by using these social media strategies.

1) Complete Your Profile
Be sure that you fill out the maximum data concerning your business including your business address. Failure to incorporate your business’s address in your social media profiles could end in fewer sales.

2) Use Hashtags
Hashtags are used on Facebook, Google+, YouTube, Instagram, Pinterest, and Tumblr. Whenever you create a post on social media, try and get into the habit of including a hashtag relevant to your post.Doing this can increase your posts’ visibility by permitting users to search with hashtags.

3) Post Daily
According to BufferApp, brands receive the best level of engagement if they create 2 posts on Facebook per day. You can complete these posts in one day and schedule them using third party programs like HootSuite or Buffer.

4) Don’t Use Your Personal Facebook Profile for Business
This is a common mistake by business owners. Don’t use your personal Facebook profile to market their merchandise and services. This might appear harmless enough, however, it is against Facebook’s terms and services. Violating the terms may end in your account being shut down.

5) Use A Variety of Content
You can increase social media engagement by posting a variety of content. On Facebook, for example, try to include a mixture of text posts, links, pictures, and videos. Different types of content will attract new followers to your Facebook page.

These are the best sizes for images posted on social media.

Facebook: 1200 x 628

Twitter: 1024 x 512

LinkedIn: 800 x 800

Google +: 800 x 1200

Pinterest: 735 x 1102

Instagram: 1080 x 1080
6) Think About Paid Advertising
Several social media networks currently supply advertising solutions for business owners. Facebook Ads are an inexpensive way to promote your business.

By doing these simple things, you can increase your social media followers and get more business.