Have you ever wondered what happened to all those English majors in university? They didn’t all become school teachers, right? Not that there is anything wrong or not noble about teaching, but wouldn’t there be a lot more faculty roaming college campuses or the halls of high schools if all the English graduates are teaching?
The answer to these slightly puzzling questions is no, because not every English student pursues a career in teaching after receiving his or her diploma. And while we are on the topic, not every writer pursues novel-writing as their only creative occupation. These writers are not hidden away from society; they are actively shaping the story of marketing and business.
Many writers have found great success in the art and science of copywriting, which is the most under-appreciated, and the most useful, aspect of online marketing. It is not to be confused with a copyright. Copywriting employs skilled writers whose job is to compose information for a client’s webpages. The copies created by these writers are dynamic, encouraging visitors to take action in the services, products, events, email-lists, workshops, etc. portrayed on the websites that have employed great copywriting.
At WebNet International, we offer copywriting services to build new and updated content for your website. We provide our clients with top-of-the-line copywriters who are trained storytellers and researchers. This service goes hand-in-hand with the Search Engine Optimization (SEO) that is also available to our clients. WebNet International partners with copywriters who are skilled at crafting narrative that is persuasive and inviting, professional and comprehensible, allowing your website to get the attention it deserves.
Part of the process of optimizing your website to increase its visibility in search engine results is to change and format the readable information on your website. The copy, sometimes referred to as content, is the information, dialogue, and text provided on your website. Even though the terms content marketing and copywriting have been used interchangeably with the increase in online marketing, there is a difference between the two terms.
Content marketing refers to blog posts, articles, etc. generated to discuss certain topics revolving around your company’s mission/goals, the products and services you offer, or possibly, reviews from consumers about their experiences working with your company. It can even refer to videos created to incorporate music, graphics, and a spokesperson for a webpage.
The distinct difference between content marketing and copywriting is that content marketing is mostly passive in its engagement with target audiences. There is little to no encouragement for action when it comes to content marketing.
Copywriting, on the other hand, is dynamic and persuasive; it is designed to get attention from search engines to direct traffic to your website. Once a visitor has been guided to your website, the copy on your pages fosters action from visitors then transforming them into active participates as a customer, client, or patron.
Copywriting is another process in the construction of your online presence that is time-consuming. Writing out the information that needs to be conveyed while also making sure it is understandable to a wide audience actually eats away at time so effortlessly that you’re a soon going to find yourself hours into page with only a couple hundred words on it.
Remember, your time is valuable, and it should be spent doing what you’re specialized to do. We are ready to lend a hand to save you that irreplaceable time and effort.